A useful page earns its place by answering a customer question, supporting a decision or making an action easier to complete.
A dependable starting set
- Home
- Service or product information
- About and credibility information
- Contact
- Privacy and relevant terms
Add pages when they solve a real need
- FAQs for questions that repeatedly delay a decision
- Audience or industry pages with genuinely different content
- Guides that help customers prepare or choose
Pages that add little value
Copied location pages, empty blog posts and thin variations of the same service increase maintenance without making the site more useful.
Connect each page to a visitor decision
- Home: is this the right business for my need?
- Services: does this offer fit my situation?
- About: is the business credible?
- Contact: what happens after I get in touch?
Include operational pages where needed
Booking, shipping, returns, accessibility and other policy content should be present when the customer journey or operating model depends on it.
Give every page an owner
Before launch, confirm who keeps the information accurate, what the next action is and which business change should trigger a review.
Next step
Use the package builder to turn these decisions into a starting scope and estimate.